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CIM Level 4 Award in Applied Marketing (Remote/Online tutor-led course)

Key Details

  • Available at:
    Remote Learning
  • Study Mode:
  • Course Length:

    10 weeks

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CIM Level 4 Award in Applied Marketing (Remote/Online tutor-led course)

Part-time Courses

Please contact us for further information about applying for this course.

Course Description

To complete a Level 4 CIM course you will need to be in a junior marketing role in an organisation or a marketer within an SME.

In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

The benefits of studying a CIM course are:

  • Gain a recognised professional marketing qualification that opens up new career prospects and job roles
  • Gain new marketing skills
  • Put the new skills into practice within your role
  • Build your professional marketing capabilities
  • Develop better communication skills with your customers
  • 100% funding is available through the Personal Learning Account (PLA)

Entry Criteria

You’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification to study the Certificate in Professional Marketing or Certificate in Professional Digital Marketing.


This course starts on the 16th of January 2024 and is delivered every Tuesday from 9.30am until 2.30pm for around 10 weeks.

This course is taught using an online classroom, with access to resources, group work, personal study and tutor support. Support is given for writing the assignment for those with low confidence.


Assessed through an online multiple-choice exam


  • CIM Level 4 Award in Planning Campaigns
  • CIM Level 4 Award in Digital Marketing Techniques
  • CIM Level 4 Certificate in Professional Digital Marketing

Other details

Course type: Part-time Courses

Level: 4

Programme Area:

  • Business and Management

Business and Management

Learn more about this area and see our course level guide:

Business and Management

Students talking in a classroom