CIM Level 4 Award in Applied Marketing…

Key Details

Available at:
Remote Learning
Study Mode:
Part-time
Course Length:
10 weeks

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CIM Level 4 Award in Applied Marketing (Remote/Online tutor-led course)

Part-time Courses

Personal Learning Account

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Find out more about PLA Funding before applying.

Course Description

To complete a Level 4 CIM course you will need to be in a junior marketing role in an organisation or a marketer within an SME.

In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

The benefits of studying a CIM course are:

Gain a recognised professional marketing qualification that opens up new career prospects and job roles
Gain new marketing skills
Put the new skills into practice within your role
Build your professional marketing capabilities
Develop better communication skills with your customers
100% funding is available through the Personal Learning Account (PLA)

Entry Criteria

You’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification to study the Certificate in Professional Marketing or Certificate in Professional Digital Marketing.

Delivery

This course starts on the 16th of January 2024 and is delivered every Tuesday from 9.30am until 2.30pm for around 10 weeks.

This course is taught using an online classroom, with access to resources, group work, personal study and tutor support. Support is given for writing the assignment for those with low confidence.