Coleg Llandrillo, Coleg Menai, Coleg Meirion-Dwyfor and Busnes@LlandrilloMenai logosColeg Llandrillo, Coleg Menai, Coleg Meirion-Dwyfor and Busnes@LlandrilloMenai logos

Upselling - Making the Most of Every Opportunity

Key Details

  • Available at:
    Abergele, Dolgellau, Parc Menai (Busnes@LlandrilloMenai)
  • Study Mode:
  • Course Length:

    ½ day (4 hrs)

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Upselling - Making the Most of Every Opportunity

Short Course

Coleg Llandrillo, Abergele
Thursday, 13/06/2024

Course Description

A workshop which will enable you to gain a better understanding of everything (product or service) your business has to offer, and how you can maximize customer engagement with your organisation.

*Can be delivered on a customer site on request.

Benefits of the course will include:

  • Understanding the importance of keeping product/service knowledge up to date.
  • Better communication between different departments and staff teams.
  • Understanding the real benefits of ‘Upselling’ and ‘Cross-Selling’.
  • Techniques to promote additional products and/or services.
  • How you can match products and/or services to specific customer needs.
  • Higher levels of customer service and satisfaction.
  • Increased profit income levels for the business.
  • Higher numbers of returning customers and positive customer reviews.
  • The potential to attract new customers.

During the workshop, attendees will learn to:

  • Identify opportunities to promote additional products and/or services that are likely to improve the customer experience.
  • Promote the benefits of additional products and/or services that are likely to be of interest to customers.
  • Give information to customers that will help them to decide whether to select additional products and/or services.
  • How to act on and respond to effectively information received from customers.
  • Interact in a productive manner with other departments of the business, and achieve a real ‘one team’ ethos.
  • Gain awareness of organisational policies and procedures, legal and ethical requirements when promoting products and/or services. Organisational policies and procedures which relate to: roles and responsibilities showing limits of authority / service offer / handling of customers.
  • What your policies and procedures on the promotion of additional products and/or services.
  • What are the legal requirements related to the selling and/or promotion of goods and services.

Customer feedback:

“The feedback has been really positive. We had a few line

managers on the training and they have said it’s given their

teams’ food for thought around

advertising/selling/showcasing facilities/products from

across the company. Which was one of the main goals so

I’m very pleased with that one. It’s also got staff thinking more about sales.”

Aura Wales (Leisure & Libraries) - October 2022

Course Dates

Coleg Llandrillo, Abergele

13/06/202409:00 Thursday4.001 £750 / 12UPS/SH1234I

Entry Criteria



Tutor led interactive workshop session.


No Formal Assessment.


  • Customer Service workshop
  • CIM Level 3 Award
  • NVQ Level 2 Customer Service

Other details

Course type: Short Course

Level: N/A

Programme Area:

  • Business and Management

The course is available bilingually at the following campuses/locations :

  • Abergele
  • Dolgellau
  • Parc Menai (Busnes@LlandrilloMenai)



Business and Management

Learn more about this area and see our course level guide:

Business and Management

Students talking in a classroom