CIM Level 4 Certificate in Professional & Digital Marketing

You will complete four modules (which are also standalone Award qualifications) to complete this qualification:

Marketing Impact: This module focuses on the role of marketing in the organisation. You will learn about the marketing environment, customer behaviour in the digital age, market research, and the marketing planning process.

Planning Integrated Campaigns: Looking at the rapidly changing marketing landscape, you will learn how to create integrated marketing campaigns across various channels, online and offline, and how to measure their effectiveness.

Content Marketing: This module provides the knowledge and skills, such as how different content formats can be used within campaigns to support the customer journey, to produce a content plan to support organisational initiatives

Social Media Marketing: You will learn how to apply a range of social media channels and to produce suitable content to enhance an organisation’s digital activities and will gain the skills to produce an effective social media plan and measure its outcomes.

This course is aimed at those with some marketing experience, either in a marketing role or where marketing forms part of your role.

This course will give you confidence and enhance your marketing knowledge.