New winter wage subsidy scheme open to Llandudno businesses

The new ‘Retain to Innovate’ scheme is a bespoke wage subsidy initiative promoting the retention of seasonal employees or the early recruitment of employees to prepare for summer 2022.

The scheme is part of the brand new ‘Llandudno Tourism Innovation Hub’. This project, in partnership with Mostyn Estates, aims to inspire, motivate and create innovation in tourism in Llandudno. The Llandudno Tourism Innovation Hub has received £825,000 from the UK Government through the UK Community Renewal Fund.

As part of the scheme, only open to businesses in Llandudno - both the business and the subsidised employee will be required to undertake a short innovation project to support and benefit the businesses future activities.

As part of the launch of the new scheme, Busnes@LlandrilloMenai will be hosting online briefing and information sessions:

  • Wednesday 9th February,10:30 to 11:30am
  • Wednesday 16th February, 10:30 to 11:30am
  • Wednesday 23rd February, 10:30 to 11:30am
  • Wednesday 2nd March, 10:30 to 11:30am

Click here to book your place.

The information sessions will run through the application process, eligibility criteria and the documentation required to support your application."

Gary Jones, Regional Projects Manager, said: “Supporting innovation within the tourism sector in Llandudno is at the heart of the project. ‘Retain to Innovate’ aims to improve the employment prospects of employees within the sector and also allows businesses to focus on innovating their business model in the quieter months.”

To find more about the ‘Retain to Innovate’ wage subsidy and join one of the information events, or to discover more about the Llandudno Tourism Innovation Hub, visit

You can also contact Andrew Thomas, Project Officer, on 08445 460 460 or email

* The UK Community Renewal Fund is a UK Government programme for 2021/22. This aims to support people and communities most in need across the UK to pilot programmes and new approaches to prepare for the UK Shared Prosperity Fund. It invests in skills, community and place, local business, and supporting people into employment. For more information, visit