CIM Level 6 Award in Strategy and Planning
Key Details
- Available at:Online
- Study Mode:Part-time
- Course Length:
This module is delivered weekly, usually on a Thursday morning for 10 weeks.
Three course starts are offered per year in September, January, and April.
CIM Level 6 Award in Strategy and PlanningProfessional
Please call Busnes@LlandrilloMenai today on 08445 460 460 or email busnes@gllm.ac.uk
Course Description
Strategic planning is an essential skill for Marketing Managers, and empowers them to make informed decisions, optimise resources, and drive the organisation towards its goals in a competitive and dynamic marketing environment.
This module will provide you with an understanding of conducting marketing audits and market trend analysis and how to use insights drawn.
You will be able to develop marketing plans that deliver organisational objectives based on data and insights and recommend improvements based on evaluation of metrics applied.
You will also be able to develop supporting marketing plans such as digital, brand, and marketing communications plans and ensure they integrate to support overall marketing goals.
This course will give you confidence and enhance your marketing knowledge as a Marketing Manager, or help you gain a Marketing Manager role.
Entry Criteria
One or more of the following is required to complete a Level 6 qualification:
- CIM Level 4 qualification or relevant equivalent.
- Level 4 Apprenticeship in Marketing
- A Bachelor's or Master's degree, with one-third of credits from marketing content.
- Professional experience (suggested two years of marketing in an operational role).
Delivery
Delivered through online tutor-led classes, which you will access through Google Meet.
You will be encouraged to share ideas and participate in group work within the interactive sessions.
Assessment
This qualification is assessed by an on-screen assessment and a written marketing plan.
You can sit the assessment at home or in your workplace.
The assessments are employer-driven, practitioner-based, relevant, and appropriate for business needs.
Progression
You can continue to study other Level 6 Awards to gain the Diploma qualification.
Please see the Level 6 Diploma qualification page to see which modules you need to complete to gain this qualification.
This course will help those with marketing experience to gain promotions to become marketing managers.
It will help you gain higher level career opportunities within organisations.
Other details
Course type: Professional, Short Course
Level:
6
Programme Area:
- Business and Management
Awarding Body: Chartered Institute of Marketing
Business and Management
Learn more about this area and see our course level guide:
Awarding Body
