CIM Level 4 Award in Planning Integrated Campaigns
Key Details
- Available at:Online
- Study Mode:Part-time
- Course Length:
This course is taught over 3 hours with 2 additional hours of tutorial time per week, usually on a Tuesday morning over 8 weeks.
This Award is assessed by an online multiple-choice exam.
CIM Level 4 Award in Planning Integrated CampaignsProfessional
Please call Busnes@LlandrilloMenai today on 08445 460 460 or email busnes@gllm.ac.uk
Course Description
This module looks at how an organisation develops integrated campaigns from content and behavioural aspects, to ensure the development of customer-centric communications and how they can be measured.
This module covers 3 key outcomes:
1. How the organisation interacts with customers
2. Understanding how customers engage with media and content
3. Creating customer-centric integrated campaign plans.
This course is aimed at marketers who have one year’s experience or a Level 3 qualification experience.
You may be in a marketer role within an organisation or have a role where marketing forms a large part of your responsibilities.
This course will give you confidence and enhance your marketing knowledge.
Entry Criteria
You’ll need to have a minimum of one year’s experience in the industry or a relevant Level 3 qualification to study the Level 4 Certificate in Professional Marketing
Alternatively, an equivalent Level 3 Apprenticeship would also be accepted.
Delivery
Delivered through online tutor-led classes, which you will access through Google Meet.
You will be encouraged to share ideas and participate in group work within the interactive sessions.
Assessment
This qualification is assessed through online multiple-choice exams. You can sit the exams at home or in your workplace.
The assessments are employer-driven, practitioner-based, relevant, and appropriate for business needs.
Progression
Successful completion of the Level 4 CIM qualifications will establish the knowledge, skills, and understanding to be able to perform within the position of a ‘Marketing Executive’ and to carry out an essential and successful professional marketing role within the workplace.
Other details
Course type: Professional, Short Course
Level:
4
Programme Area:
- Business and Management
Awarding Body: Chartered Institute of Marketing
Business and Management
Learn more about this area and see our course level guide:
Awarding Body
