CIM Level 6 Award in Customer Journey Optimisation
Key Details
- Available at:Online
- Study Mode:Part-time
- Course Length:
This module is delivered weekly, usually on a Thursday morning for 8 weeks.
Three course starts are offered per year in September, January, and April.
CIM Level 6 Award in Customer Journey OptimisationProfessional
Please call Busnes@LlandrilloMenai today on 08445 460 460 or email busnes@gllm.ac.uk
Course Description
This module provides a strategic framework to understand how to evaluate the stages in the customer journey and identify a data-led approach to achieve seamless customised journeys delivering customer satisfaction, loyalty, and advocacy.
Candidates will cover three key outcomes:
1. Develop advanced knowledge and skills to create a customer journey map
2. Understands why and how to gather data to inform customer journey improvements
3. Provide an understanding to analyse complex data to identify patterns, trends, and insights to optimise performance and create seamless customised journeys
This course will give you confidence and enhance your marketing knowledge as a Marketing Manager, or help you gain a Marketing Manager role.
Entry Criteria
One or more of the following is required to complete a Level 6 qualification:
- CIM Level 4 qualification or relevant equivalent.
- Level 4 Apprenticeship in Marketing
- A Bachelor's or Master's degree, with one-third of credits from marketing content.
- Professional experience (suggested two years of marketing in an operational role).
Delivery
Delivered through online tutor-led classes, which you will access through Google Meet.
You will be encouraged to share ideas and participate in group work within the interactive sessions.
Assessment
This qualification is assessed through an online multiple-choice exam. You can sit the exams at home or in your workplace.
The assessments are employer-driven, practitioner-based, relevant, and appropriate for business needs.
Progression
You can continue to study other Level 6 Awards to gain the Diploma qualification.
Please see the Level 6 Diploma qualification page to see which modules you need to complete to gain this qualification.
This course will help those with marketing experience to gain promotions to become marketing managers.
It will help you gain higher level career opportunities within organisations.
Other details
Course type: Professional, Short Course
Level:
6
Programme Area:
- Business and Management
Awarding Body: Chartered Institute of Marketing
Business and Management
Learn more about this area and see our course level guide:
Awarding Body
