CIM Level 4 Award in Responsible Marketing
Key Details
- Available at:Online
- Study Mode:Part-time
- Course Length:
This course is taught over 3 hours with 2 additional hours of tutorial time per week, usually on a Tuesday morning over 8 weeks.
This Award is assessed by an online multiple-choice exam.
CIM Level 4 Award in Responsible MarketingProfessional
Please call Busnes@LlandrilloMenai today on 08445 460 460 or email busnes@gllm.ac.uk
Course Description
Responsible marketing is growing in importance as the challenge to balance the environment with society develops.
Marketing faces a growing need to understand and ensure socially responsible practices, prioritise transparency and honesty in order to build trust, and be more considerate in relation to their messaging, channels, and tactics.
In this module you will explore 3 key areas:
1. The significance of taking an ethical and responsible approach to marketing
2. Understand why transparency and authenticity are fast becoming a core part of marketing planning and communications
3. The significant role marketing plays in supporting and measuring the organisational social, ethical, and sustainability agendas.
This course is aimed at marketers who have one year’s experience or a Level 3 qualification experience.
You may be in a marketer role within an organisation or have a role where marketing forms a large part of your responsibilities.
This course will give you confidence and enhance your marketing knowledge.
Entry Criteria
You’ll need to have a minimum of one year’s experience in the industry or a relevant Level 3 qualification to study the Level 4 Certificate in Professional Marketing
Alternatively, an equivalent Level 3 Apprenticeship would also be accepted.
Delivery
Delivered through online tutor-led classes, which you will access through Google Meet.
You will be encouraged to share ideas and participate in group work within the interactive sessions.
Assessment
This qualification is assessed through online multiple-choice exams. You can sit the exams at home or in your workplace.
The assessments are employer-driven, practitioner-based, relevant, and appropriate for business needs.
Progression
This Award forms part of the CIM Level 4 Certificate in Professional & Digital Marketing qualification.
Successful completion of the Level 4 CIM qualifications will establish the knowledge, skills, and understanding to be able to perform within the position of a ‘Marketing Executive’ and to carry out an essential and successful professional marketing role within the workplace.
Other details
Course type: Professional, Short Course
Level:
4
Programme Area:
- Business and Management
Awarding Body: Chartered Institute of Marketing
Business and Management
Learn more about this area and see our course level guide:
Awarding Body
