The level 6 BA (Hons) in Tourism Management, continues to build on skills developed during level 4 and 5 foundation degree. It is designed to develop student knowledge and skills in tourism management practice.
The broad curriculum from foundation degree to the BA (Hons) degree covers all the main business disciplines and focuses on contemporary issues. The level 6 course will give you the appropriate opportunity to continue to develop skills whilst applying these to resolve various problems encountered by businesses, including skills of analysis and interpretation which will be useful in subsequent career or future study. On completion of the course students have the ability to apply specific tools to a wide range of scenarios and problems.
For every 10 credits, students should engage with around 100 notional hours of learning. This will be approximately 30% direct learning contact, 70% independent student learning.
The course consists of the following modules:
Dissertation (40 credits, compulsory)
In the dissertation module students will research a topic that interests them. After proposing a title and conducting a literature review for the research proposal, students will put together a dissertation/research project. (Research Proposal 10%, Dissertation 90%)
Strategic Management (20 credits, compulsory)
This module aims to develop an appreciation of the 21st century internal and external environmental issues that affect strategic decision making within organisations. It will explore and develop evaluative skills in the use of frameworks as a tool for strategic decision making within business environments. (Exam 50%, Essay 50%)
Ethics in Events, Hospitality and Tourism Industry (20 credits, compulsory)
The ethics module aims to investigate and evaluate the principles and theories of ethics within events, tourism and hospitality contexts. Theories will be discussed and appraised in order to establish the value of their existence in today’s events, tourism and hospitality climates while both global and local influences will also be discussed in order to recognise the involvement of the various stakeholders within these contexts. (Essay 50%, Seminar/Research paper 30%, Presentation 20%)
Contemporary Issues in Hospitality and Tourism (20 credits, compulsory)
This module critically examines internal and external challenges facing hospitality and tourism organisations in contemporary contexts. The significance and potential impact of contemporary trends and issues in the sector will be critically analysed and evaluated and solutions that aim to effectively manage potential impacts will be discussed alongside the justification for these solutions within an organisational context. (Essay 40%, Case Study 60%)
Digital Marketing in the International Environment (20 credits, compulsory)
The module aims to evaluate the constantly changing dynamics of digital marketing within the international tourism industry. It takes into consideration the importance of adapting marketing strategies within the culture of target audiences in a sensitive way. A conceptual analysis will ascertain the importance of cultural influences especially when analysing intangible service products. Cultural diversity is an important element of the tourism industry and examines how organisations and businesses adapt their business and marketing environment accordingly. (Report 50%, Presentation 50%)