Is this course right for me?

You will be in a junior marketing role in an organisation, or are a marketer within an SME

By the end of this module, you will be able to:

  • Understand digital marketing tools and techniques
  • Assess different applications of digital marketing
  • Know how to integrate digital and offline marketing
  • Understand approaches to enhancing stakeholder engagement
  • Know how to develop a digital marketing plan
  • Apply and adapt digital marketing analysis.

Entry requirements:

You’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification to study the Certificate in Professional Marketing or Certificate in Professional Digital Marketing

Delivery:

This course is delivered as follows:

  • Group work
  • Classroom based learning
  • Tutorial support
  • MOODLE (virtual learning environment)

Assessment:

The assessment will require submission of an assignment based on a theme and an organisation of your choice.

The programme delivery is bilingual, although assessment is in English

Progression:

Certificate in Professional Digital marketing (two other Level 4 modules required). Progression to a higher level Marketing programme.