The BA (Hons) Hospitality Management is designed to equip you for immediate employment and prepare you for a progressive career in hospitality management. It provides you with a balanced academic and vocational education.
The broad scope of the course lets you understand all the key elements of the hospitality sector and of management practice. You will learn about hospitality as a phenomenon, looking at how the sector emerged and developed. You will also look more specifically at the customer-centred nature of hospitality. You will learn how to understand customer behaviour and how to evaluate customer service.
The course prepares you for managerial roles by introducing you to theories and concepts from various areas of management, including operations management, finance, human resources and strategic management. You will also explore the environment in which businesses work, and you will understand how all these ideas apply directly to the hospitality sector.
You will be able to develop your knowledge and skills in a range of areas and improve your capacity for critical analysis, decision-making and problem-solving. Combined with your insight into the workings of the hospitality industry, this will help to prepare you for an exciting management career.
The course consists of the following modules:
Year 1 (Level 4)
Finance: In this module you will learn the fundamentals of accounting, looking at how they apply in the hospitality sector.
Food Safety: This module will combine the Chartered Institute for Environmental Health (CIEH) Level 3 Award in Supervising Food Safety in Catering with an understanding of how it applies to a range of food-related settings.
Marketing and Consumer Behaviour: This explores customer service and marketing, highlighting their functions within the service industry.
Front Office and Accommodation: This module looks at the diversity of food and beverage operations in hospitality. You will learn about the techniques involved and how they contribute to profitability.
Food and Beverage Operations: This module will give you a solid understanding of the food and beverage sector of the hospitality industry. You will study the differing aspects of this facet of the industry from an operational perspective and learn how food and beverage provision influences and impacts on society and economies.
Personal Development and Professionalism (1): This module aims to provide learners with the opportunity to develop their learning within academic context.
Year 2 (Level 5)
Information Management: You will learn information management skills and appreciate how information management supports business initiatives.
Conference and Event Management: In this module you will study the needs of clients within the conference and events sector. You will learn how to plan flexibly and how to interpret client feedback.
Food and Beverage Management: This looks at how the provision of food and beverages is managed. You will plan and execute a themed experience and reflect on your success.
Food Tourism: This provides an appreciation of the interrelationship between food and tourism. You will consider the features and quality of food tourism in a specific destination.
The Modern Manager: In this module you will learn how organisations manage and develop human resources. You will look at the labour market, in Wales and internationally.
Employment Law for Managers: This module provides an overview of legal compliance and best practice, relating to workforce selection, workforce management and the termination of the employment relationship. The module aims to establish awareness of legal obligations in employment and to propose and apply solutions to enable the organisation to manage the workforce within the law.
Research Methods: The module aims to enable students to apply a range of research skills appropriate to the study of hospitality in general and specific hospitality contexts.
Statistical Methods for Managers: This module aims to introduce students to data collection methods and statistical analysis procedures.
Employment Law: This module aims to increase understanding and improve employability for those who gain valuable knowledge and skills which will assist organisations in legal compliance and best practice in the area of employment law.
Year 3 (Level 6)
Contemporary Issues in Hospitality: This examines internal and external challenges facing hospitality and tourism. You will be able to learn about contemporary trends in the sector and suggest solutions to problems.
Dissertation: In the dissertation you will research a topic that interests you. After proposing a title and conducting a literature review, you will put together a piece of work based partly on your own findings.
Ethics in Hospitality: This module aims to evaluate the principles and theories of ethics within hospitality contexts. Theories will be appraised in order to establish the value of their existence in today's climate for decision-making. Global influences will also be discussed in order to recognise the different stakeholders involved in these processes.
International Hospitality Marketing: This will explore the international scale of hospitality and tourism. You will discuss topics such as identifying global markets and understanding different cultural needs.
Strategic Management: In this module you will learn about the environments in which businesses operate, focusing on how global, socio-cultural and technological influences shape business strategy.