Is this course right for me?
A CIM qualification at Level 6 develops your strategic marketing skills enabling you progress your marketing career and perform professionally at a management level
This course is for marketing managers and marketers working in operational and supervisory roles, who are looking to progress their strategic and management skills
What you will learn:
We offer the following modules:
Marketing and Digital Strategy - You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.
Innovation in Marketing - This module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function.
The Digital Customer Experience - This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.
You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.
This course is delivered as follows:
- Group work
- Classroom based learning
- Tutorial support
- Educational visits
- MOODLE (virtual learning environment)
The assessment will require submission of an assignment based on a theme and an organisation of choice.
- Progression to a higher level Marketing qualification
- Higher level studies at university
- Start a freelance career within Marketing or run your own business.
Additional campus/course information:
This is a professional qualification equivalent to final honours degree level.
There are four units, and it is possible to qualify within one academic year, through a combination of examination and assignments. It is aimed at marketers with operational responsibilities, functional managers, and product/brand managers.
The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.
The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development.
You will study a range of marketing subjects such as Marketing Planning Process, Delivering Customer Value through Marketing, Managing Marketing, Project Management in Marketing.
PLEASE NOTE: For courses marked with an * you may be expected to purchase the appropriate text books, which can be ordered through the college. You will also be asked to pay for your membership of the relevant professional body and assessment and examination fees where applicable.