Is this course right for me?
This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind.
You can choose to study at our Bangor campus, or at the Management Centre in Bangor University.
You qualify if you hold the CIM Professional Certificate in Marketing, Bachelors or Masters Degree in Business/Marketing where a third of the credits (120 Bachelors, 60 Masters) come from marketing.
Alternatively, you will be experienced in a marketing management role and can demonstrate that you can meet the learning outcomes of the Professional Certificate.
All places are subject to satisfactory interview.
This course is delivered as follows:
- Group work
- Classroom based learning
- Tutorial support
- Educational visits
- MOODLE (virtual learning environment)
This course is assessed through a range of activities which can include:
- Practical and written assessments/assignments
- Presentations and demonstrations
- Portfolios of work
- Performance and observation
- Progression to a higher level Marketing qualification
- Higher level studies at university
- Start a freelance career within Marketing or run your own business.
Additional campus/course information:
This is a professional qualification equivalent to final honours degree level.
There are four units, and it is possible to qualify within one academic year, through a combination of examination and assignments. It is aimed at marketers with operational responsibilities, functional managers, and product/brand managers.
The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.
The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development.
You will study a range of marketing subjects such as Marketing Planning Process, Delivering Customer Value through Marketing, Managing Marketing, Project Management in Marketing.
PLEASE NOTE: For courses marked with an * you may be expected to purchase the appropriate text books, which can be ordered through the college. You will also be asked to pay for your membership of the relevant professional body and assessment and examination fees where applicable.