Is this course right for me?
A CIM qualification at Level 6 develops your strategic marketing skills enabling you progress your marketing career and perform professionally at a management level
This course is for marketing managers and marketers working in operational and supervisory roles, who are looking to progress their strategic and management skills
What you will learn:
We offer the following modules:
Marketing and Digital Strategy - You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.
Digital Optimisation - This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.
The Digital Customer Experience - This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.
You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.
This course is delivered as follows:
- Group work
- Classroom based learning
- Tutorial support
- Educational visits
- MOODLE (virtual learning environment)
The assessment will require submission of an assignment based on a theme and an organisation of choice.
- Progression to a higher level Marketing qualification
- Higher level studies at university
- Start a freelance career within Marketing or run your own business.