Is this course right for me?
This programme is aimed at marketing managers within smaller enterprises, or junior marketers in large organisations who wish to enhance their understanding of marketing theory and practice, and who wish to build their career on a professional qualification. It is equivalent to the first year of a foundation degree.
There are four units, and it is possible to qualify within one academic year, through a combination of examination and assignments.
You can choose to study at our Bangor campus, or at the Management Centre in Bangor University.
You qualify if you hold a general Bachelors or Masters degree, or have completed the Introductory Certificate in Marketing at Level 3.
All places are subject to satisfactory interview.
This course is delivered as follows:
- Group work
- Classroom based learning
- Tutorial support
- Educational visits
- MOODLE (virtual learning environment)
This course is assessed through a range of activities these can include:
- Practical and written assessments/assignments
- Presentations and demonstrations
- Portfolios of work
- Performance and observation
- Professional Diploma in Marketing, given the requisite operational marketing experience.
- Higher Education at university
- Start a freelance career within Marketing or run your own business.
Additional campus/course information:
The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.
The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment.
The Qualification is ideal for junior marketers; those working in marketing support roles (like personal assistants); or if marketing plays some part in your current job description.
You will study a range of marketing subjects such as Marketing Essentials, Assessing the Marketing Environment, Marketing Information and Research, Stakeholder Marketing.
PLEASE NOTE: You may be expected to purchase the appropriate text books, which can be ordered through the college. You will also need to pay for your membership of the relevant professional body and assessment and examination fees where applicable.